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CASC Welcomes 2024-2025 Board of Directors 

Meet the 2024-2025 CASC Board of Directors! This group of leaders will be crucial in shaping the future of informal science engagement in Canada. With a diverse set of skills and experience, we’re excited for what the future holds.

CASC is committed to the 50-30 Challenge. As part of this challenge, we aim to include more representation on our Board from equity deserving groups, currently at 8%, we are working towards the goal of at least 30% of the CASC Board of Directors to include representation of First Nations, Inuit, and Métis peoples, racialized people, Black people and people of colour, people with disabilities (including invisible and episodic disabilities) and 2SLGBTQ+ and/or gender and sexually diverse individuals.

Returning Board Members

Jennifer Punch

Chief Operating Officer. Discovery Centre, Halifax, NS

Jennifer joined Discovery Centre in Halifax Nova Scotia as Director, Marketing & Sales in 2016 before the launch of their new facility on the Halifax waterfront. She found herself immediately at home in the science centre community and was thrilled to welcome CASC members to Halifax for the 2019 CASC Conference. Advancing to the Chief Operating Officer role in 2023, Jennifer is responsible for the diverse business functions and revenue drivers of the organization ensuring efficient operations to its maximum potential.   

A 25-year veteran in Marketing and Communications with a degree in Public Relations from Mount Saint Vincent University in Halifax, Jennifer has extensive experience in branding, marketing, media planning, and event management. Her various roles in marketing agencies and as Director of Marketing for a local private career college developed her strategic thinking and project management skills. Most recently, Jennifer led both the marketing and then sales departments at The Chronicle Herald, Nova Scotia’s provincial media network.

A competitive curler, dedicated volunteer, and mother of two, Jennifer is often accompanied by a jammed packed schedule, priority list and work back plan for any occasion.

Jordan Baker

Individual Member

Jordan also serves on the Heritage Kitchener Municipal Advisory Committee and is a Director on the board of the Woolwich Thrashers Sledge Hockey Organization. In addition to teaching at Nipissing University and Conestoga College he has sat on many Ontario museum boards and committees, worked in economic development and not for profit management in West Nipissing, helped lead historic programs at Black Creek Pioneer Village, and worked in numerous academic research roles. He lives in Kitchener with his wife.

Cybele Robichaud

Director. Montréal Science Centre, Montréal, QC

Cybèle Robichaud is Director of the Montréal Science Center (MSC). In this role, she is responsible for developing, implementing, and updating the MSC’s development plan to position it as a leader in offering programming activities in the scientific and technological fields, in an interactive, playful, and internationally recognized manner, in line with the MSC’s mission. In her role, she oversees marketing, programming, and content partnership development to maximize the institution’s value generation and reputation. She also oversees the development of financial partnerships for the MSC and the MSC Foundation, relying on business strategies to ensure viable financial management of development projects. As a representative of the museum institution that is the MSC, she contributes to its outreach within various scientific or museum culture networks, locally, regionally, and internationally.

Before joining the Montréal Science Centre, she began her career as a museologist at Espace pour la vie and the Biosphere. Cybèle holds a master’s degree in museology from the University of Montreal. She also holds a bachelor’s degree in anthropology, with a specialization in archaeology.

Katie McMahon

Assistant General Manager. Ripley’s Aquarium of Canada, Toronto, ON

Katie has been with Ripley’s Aquarium of Canada (RAC)  since 2013 first as Manager of Education and now as AGM. RAC aims to motivate guests to protect aquatic life around the globe through Conservation, Education and Inspiration. Katie designed and implemented all of the RAC’s current educational programming and manages a diverse team as well as spearheading the conservation efforts of the organization. 

Katie has worked at three other CASC member institutions over the past 20 years, working alongside passionate individuals and increasing her enthusiasm for the importance of science education to Canada’s future.

Pamela Todd

Director, Marketing and Business Development. TELUS Spark, Calgary, AB

Pamela Todd is the Director of Marketing and Business Development at TELUS Spark in Calgary Alberta.

After many years of leading digital innovation, communications, large scale projects, marketing strategy and customer experience strategy for the Canadian Tire Corporation, Pamela moved into her current role at the science centre. Her project leadership skills, development of teams and award-winning internal communication platform executions, have helped to support the growth of the new Roadmap at Spark. 

Pamela also sat on the boards of The Allied Arts Council, The Southern Alberta Art Gallery, Digital Alberta and other art related boards. As a supporter, artist and passionate enthusiast of creative spaces and teams, she is excited to be a part of the growth at Spark and in science education. 

Katie Gray

Manager of Strategic Communications. Toronto Zoo, Toronto, ON

As Manager of Strategic Communications, Katie oversees all of the marketing, advertising, social media, website, digital marketing, graphics content, events, partnerships, and sponsorship activity for the Toronto Zoo. With over 20 years of experience working at the zoo, she is a highly resourceful, problem-solving, big picture thinker who can identify solutions quickly, and inspire teams with creative thinking. 

Richard del Rosario

Director of Project Managers. ngx Interactive, Vancouver, BC

Richard is at ngx to bring amazing experiences to different communities around the world. After several years working in exhibit development and project management, he’s developed a knack for putting projects together through inquiry-based approaches. He is an alumnus of the Association of Science and Technology’s (ASTC) Leadership Learning Lab, where he spent a year working and honing his leadership skills through the multiple lenses of DEIA ideologies. Outside of the museum world, he has been part of the Community Advisory Board of the Gordon Neighbourhood House, developing an accessible community charter. He also worked as an engineer for the City of Vancouver, engaging with the public on spaces and designs that best serve the community.

Turfah Tabish

Chief Operating Officer. Visions of Science, Toronto, ON

Starting as a volunteer, Turfah has dedicated her skills to rapidly developing Visions of Science from a grassroots startup to a fully functional charitable organization. Transitioning from being a top analyst at a corporate finance firm, Turfah has applied her analytical, financial, and business development skills to apply prudent processes to the organization and ensure that Vision of Science’s strategy and aspirations had the structure to sustain growth. She is deeply committed to IDEA not only in policy but also in practice by using her time to actively mentor and support racialized leaders from all levels of the organization.

Guylaine Archambault

CEO. Musée de la santé Armand-Frappier, Laval, QC

Guylaine Archambault has been CEO of the Musée de la santé Armand-Frappier since 2005. She holds a Bachelor of Science from McGill University and an MBA from HEC Montréal. Guylaine is a leader recognized for her work ethic, professionalism, caring, creative vision and understanding of sound governance and the museum and scientific culture ecosystems. She stands out for her ability to mobilize a team and her strong communication and problem-solving skills. She is the recient of the Leadership féminin – public, parapublic et organisme à but non lucratif from the Chambre de commerce et de l’industrie de Laval in 2017 and Personnalité de la semaine from La Presse in 2019.

New Board Members

Jennifer Hilda Manitowabi

Connected North Community Lead. Taking It Global, Obishigokaang First Nation

Jennifer is Ojibway from Lac Seul First Nation. Lives on reserve in Obishigokaang and encourages the sharing and revitalising of the Ojibway language. Jennifer works with 11 Yukon schools to empower teachers and students with virtual learning opportunities. 

Jennifer is studying as a PhD student with Lakehead University her thesis is titled, “How do Indigenous knowledge providers engage with virtual learning sessions in Northwestern Ontario schools”. Jennifer is the mother of 3 children. Her daughter works at the legislative building in Manitoba. Her son resides in Florida and works as an electrician’s helper. When he works in Canada he manages First Nation safety operations. Jennifer always encourages her students to find their passion and turn that into a success story.

Alicia Farrow

Vice President, External Relations. Ontario Science Centre, Toronto, ON

Alicia Farrow is the Vice President, External Relations at the Ontario Science Centre, where she leads efforts to enhance the organization’s brand and public profile, nurture and develop strong partnerships, and generate philanthropic and sponsorship revenues. She is also responsible for the visitor journey and customer care.

Prior to joining the Ontario Science Centre in 2018, Alicia held several leadership positions within the Ontario Government. She served as Director, Operations in Cabinet Office Communications and Intergovernmental Affairs and held senior advisory roles in Tourism and Sport, Revenue, and Community Safety and Correctional Services.

Alicia holds a Bachelor of Arts degree from Carleton University in Canadian Studies, with a minor in Indigenous Studies, as well as a Certificate of Photography from George Brown College.

Born and raised in northern Ontario, Alicia is a passionate photographer, a volunteer at her local community food bank, and a proud mother of two.

Jay Brown

Founder. Flying Fish, BC

As founder of Flying Fish, Jay is the entrepreneurial force that transformed a small consulting firm into a globally recognized, international resource for museums and science centers worldwide. Jay has revolutionized the touring exhibition industry by creating new commercial models that drive sustainable growth. He has worked and consulted on exhibitions in over 100 cities across five continents since 2013 and is a world leader in touring exhibition management. He has transformed how exhibitions are developed, presented, and executed, establishing himself as a trusted industry colleague. Jay has grown his company’s global presence by collaborating with museums and supporting their missions by producing and touring exhibitions. Jay and his team continually establish successful partnerships while managing and delivering a robust project portfolio.

Flying Fish aims to promote transparency, accountability, and profitability in the touring exhibitions industry by collaborating with museums and science centers to create engaging, high-quality exhibitions and facilitating exhibition display partnerships between like-minded institutions.

Kim Shipp

Director. Johnson Geo Centre, St. John’s, NL

After graduating with a B.A (hons) from the University of Toronto and a M.A. in Public History from Western University, Kim spent the last 30 years working in the cultural section, 24 of those at the senior leadership level. She is currently Interim Associate Vice-President of External Relations and Public Engagement at Memorial University, as well as the Director of the University’s Botanical Garden and Johnson Geo Centre. Over her career, she has reported to and sat on numerous boards. At present, she is the Treasurer and Vice-Chair of Destination St. John’s, the capital city’s destination marketing organization.

In her current role, she is filled with gratitude to lead two passionate teams who spark curiosity about all things science, who create a sense of wonder about the natural world and the things that grow in it, not to mention amazing guest experiences that connect us all.

Lisa LeBlanc

Director General. Ingenium, Ottawa, ON

Lisa LeBlanc became Director General of the Canada Science and Technology Museum in October 2018. Before joining Ingenium, Lisa worked as Director, Learning and Canadian Children’s Museum Renewal at the Canadian Museum of History. Prior, she was responsible for program development and visitor experience of the Canadian History Hall at the Canadian Museum of History.

Lisa was part of the team that developed the new Canadian War Museum. After the Museum opened in 2005, she was responsible for its visitor experience and program development.

Lisa’s professional experience and development include working at the Canadian Centre for Architecture in Montreal, as well as at private art dealer, Miriam Shiell Fine Art in Toronto.

Lisa holds a Master of Arts in Art History with a specialization in museology from York University, as well as a Bachelor of Fine Arts in Art History and a Bachelor of Fine Arts in Theatre from Concordia University.

Constance Scarlett

President & CEO. TELUS World of Science, Edmonton, AB

Constance Scarlett is a creative and collaborative leader with over fifteen years of experience in the arts and culture sectors. She is a self-proclaimed “museum nerd” and has devoted her career to museum and cultural management, fund development, and stakeholder relations.

Constance has developed a strong community engagement background because she believes that museums and cultural institutions are most impactful when they are responsive to, and integrated with, their communities. Constance has also coordinated and led cultural research projects that have increased community awareness around the importance of arts and culture.

In her current role as President & CEO of TELUS World of Science – Edmonton, Constance builds relationships, develops cross-sector partnerships, and collaborates with community to strengthen the organization’s relevance, sustainability, accessibility, and inclusiveness.

Since 2021, Constance has also served as a member of the Board of Directors for the Citadel Theatre – one of the largest non-profit theatres in North America. In her role on the Board, she has helped build the sustainability of the organization in the post-pandemic landscape and cultivate a sense of community through compelling and diverse storytelling.